Everyday, the motion designer works on film or TV show credits, one the visual identity of a channel, on ad jingles, or trailers. Art director of all animated elements, he is at the same time director, typographer, and has to keep in mind the publicist’s sensibility for the immediate anchor.
He can work for the digital industry, on interactive terminals, DVD edition, as well as for the television and cinema industries. His job also consists in creating the visual identity of a TV channel, in adapting this identity to the station’s package and on everything that allows the self-promotion of the channel, inside and outside its own broadcasts.
The motion designer can work for a production company, as well as in animation and special effects studios. It is a booming sector, as Internet has increased the production animated images.