Digital design is above all the fruit of networking. Traditional media, telephones, computers, TV sets and video game consoles are all enriched with new contents and services, and can all connect to the internet. The interface, and consequently the interactivity play a consistent role.
Web design and motion design are the main activities found under the designation of digital design.
Websites are the first showcase, the first contact with the public, and moreover the major strategic point of communication. Today, it is an essential vector for brands. The web designer participates to the design of the scenario, defines the ergonomics, the navigation as well as the organisation of the pages. He conceptualises and designs the interface, while taking into account the specific constraints linked to the users.
He designs the visual identity of the website, elaborates a model as well as its graphic charter. Art director of the website, he defines the style and adopts the most advanced and appropriated technology for the project. Creative and innovative, he has to capture the attention of the visitors, to know the behavioural codes, the social networks, etc. By linking inventiveness to computer culture, the web designer can be considered a real orchestra director.
The motion designer is the art director of all animated elements. He is at the same time director, typographer, and has to keep in mind the publicist’s sensibility for the immediate anchor. He can work for the digital industry, on interactive terminals, DVD edition, as well as for the television and cinema industries. His job also consists in creating the visual identity of a TV channel, in adapting this identity to the station’s package and on everything that allows the self-promotion of the channel, inside and outside its own broadcasts. The motion designer can work for a production company, as well as in animation and special effects studios. It is a booming sector, as internet has increased the production animated images.